BioStu 产品宣传片 by Andrii Naidonov is a highly esteemed winner of the very prestigious 2021 A' Design Award 铁奖 in 电影、视频与动画设计 Competition Category.

铁电影· 2021

BioStu 产品宣传片

by Andrii Naidonov

Client: BioStu

A' Design Award 铁奖 Winner in 电影 Category

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Verified Award Winner

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Colors

The Design

About BioStu 产品宣传片

BioStu 是一支为展示面向学龄儿童的学习设备而制作的宣传片。影片介绍了 BioStu 设备,该设备可辅助地球科学的学习。每个场景呈现一项功能,例如观察植物生长、观察昆虫以及追踪自然过程。后续场景则展示了视频与延时摄影记录、光照强度调控,以及温度等数值的读取。流畅的转场将各个场景衔接起来。柔和的光线与自然元素为影片营造出宁静的基调。

The Recognition

About the A' Design Award 铁奖

BioStu 产品宣传片是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计BioStu 产品宣传片将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。BioStu 产品宣传片因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Video made to present a new start up- the device for children studying at schools. The goal is to show how usefull it can be, and model few examples covering it's main features.

BioStu is a helper for children studying earth sciences. It allows children to see plants growing, insetcts, nature processes like water tornado and biosynthesis, and much more. Children can make videos and timelapses, control the light intensy, check the parameters like temperature and so on.
Tags: motion, design, 3d animation, simulation, 3d design, motion graphics
Production Technology: Maxon Cinema4D, XParticles (rendered with Redshift), Quixel Megascans, Adobe AfterEffects, Adobe Premiere.
Inspiration: Based on the purpose, I wanted this video to be calm and mild. With a very suddle feel of mystery, as I think studying means a journey and discovery.
Keeping in mind this device should help in searching earth science, I included related elements to each scene: plants, rocks etc.
The original version for my client also included female VO, but to me it works better with just music, so this is what I keep for my portfolio.
Project Duration: Project atsrted in September 2020 and finished in October 2020
Operation Flow: The purpose of this video is to show how BioStu device can be used. Each scene is a separate feature, and I tryed to achive smooth transition from one to other, to make viewer feel we're talking about same thing all the time and keep the line. I wanted all scenes to look alive, so they all include elements corresponding to that. The light setup was also important for this, I used GI everywhere to achieve soft shadows which looks more natural. It's not hard to achieve technically, but way longer to calculate. Anyway this is what we needed for this purpose.