Lipton Pop Art Special Edition 饮料罐包装 by PepsiCo Design and Innovation

Lipton Pop Art Special Edition 饮料罐包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2021

Lipton Pop Art Special Edition 饮料罐包装

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award 铜奖 Winner in 包装 Category

21,538

Verified Award Winner

Verify Award Status for #118901

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lipton Pop Art Special Edition 饮料罐包装

《立顿波普艺术特别版》是一套专为俄罗斯市场设计的迷你饮料罐。每罐容量250毫升，罐身以明快的图形演绎波普艺术大胆前卫的美学风格，并汲取多位个性鲜明的艺术家的创作语汇。缤纷的画面与立顿品牌活泼且富有想象力的个性相得益彰。设计旨在将艺术展览的观展体验带入零售门店，让包装在琳琅满目的货架上脱颖而出。小巧的规格轻便易携，让消费者随时随地畅享饮品。

The Recognition

About the A' Design Award 铜奖

Lipton Pop Art Special Edition 饮料罐包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Lipton Pop Art Special Edition 饮料罐包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Lipton Pop Art Special Edition 饮料罐包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lipton Pop Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the bold and modern aesthetic of Pop Art. Informed by distinctive artists styles, the PepsiCo design team combined bright and inspiring designs with Liptons spirited and imaginative brand personality in order to reimagine this Lipton packaging.
Tags: Packaging, Beverage
Inspiration: Aiming to bring a bit of the gallery experience to stores, Lipton Art Special Edition stands out on shelf and helps to reassert Liptons voice in the crowded beverage market. Along with the category disrupting graphic design, the 250 ml miniature format is lightweight, ultra portable and allows for easy consumption on the go.
Team Members: PepsiCo Design & Innovation

Read the Press Release