铂金 包装 · 2021
Pepsi Expo 2020 饮料罐
by PepsiCo Design and Innovation
- A' Design Award 铂金奖 2021 in 包装
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 161,122
- Verification code 4ECA862075 · Verify this award
Colors
About Pepsi Expo 2020 饮料罐
百事2020世博会系列是为纪念2020年迪拜世博会而推出的限量版饮料罐。三款联名设计分别以机遇、机遇互联与可持续发展为主题。每只罐身呈现抽象构图,鲜明生动的插画围绕风格化的中心图形展开排布。插画采用平面化处理,为画面留出开放的解读空间。每个子主题都讲述着源自不同文化、经历与背景的故事。这些罐身设计意在成为一扇通往未来的窗口,并以此激发全球范围内的对话与交流。
About the A' Design Award 铂金奖
Pepsi Expo 2020 饮料罐是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。Pepsi Expo 2020 饮料罐展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。Pepsi Expo 2020 饮料罐是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。
Press Kit
- Unique Properties
- Pepsi EXPO 2020 Dubai LTO cans represent a window into the future, envisioning how opportunity, mobility and sustainability converge in a world of different cultures, experiences and backgrounds. With these eye-catching, thought-provoking designs, we are excited to stimulate conversation on a global scale. The brief was to create three limited edition specially themed designs co-branded with Pepsi x Expo, to commemorate Expo 2020 Dubai and the three subthemes of opportunity, mobility and sustainability.
- Tags
- Packaging, Beverage
- Inspiration
- The abstract compositions feature vibrant illustrations around a stylized central figure that have been deliberately kept flat to encourage open-ended imagination. The design recognizes how the future could look very different from one person to another, and every subtheme embedded in each design tells a unique story based on different cultures, experiences and backgrounds.
