金 电影 · 2021
Moose Piss 宣传动画
by Bruno Cintra
- A' Design Award 金奖 2021 in 电影
- CLIENT: Hermoso Compadre
- Estimated Number of Design Views: 68,818
- Verification code E9A4F13DE9 · Verify this award
Colors
About Moose Piss 宣传动画
《Moose Piss（驼鹿之尿）》是一部为啤酒上市推广活动打造的宣传动画，作为整场campaign的核心内容。该动画时长40秒，以每秒12帧的帧率播放，并以4K分辨率制作完成。创作过程中将手绘与插画、数字绘景相结合，并借助图形软件完成合成与声音剪辑。为契合该啤酒品牌的个性，作品选用了不拘一格、诙谐幽默的风格，并对各种自然元素进行重新演绎，构建出一个超现实的奇趣世界。这部动画主要面向网络视频与社交媒体平台投放。
About the A' Design Award 金奖
Moose Piss 宣传动画是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Moose Piss 宣传动画将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Moose Piss 宣传动画激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
Press Kit
- Unique Properties
- This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition. - Dimensions & Packaging
- A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
- Tags
- Beer, Animation, Illustration, design, modern.
- Production Technology
- Manual draw and graphic software like Photoshop, After Affects and Audition.
- Design Challenge
- Choose a style that matches the product's proposal.
- Research
- I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
- Inspiration
- I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
- Project Duration
- 2 months.
- Operation Flow
- it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
- Patents
- No patents.
- Image Credits
- No copyrights.
