Out Here It's Dew 广告宣传活动 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 广告、营销与传播设计 Competition Category.
铜广告· 2021
Out Here It's Dew 广告宣传活动
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award 铜奖 Winner in 广告 Category
Verified Award Winner
Verify Award Status for #119164The Design
About Out Here It's Dew 广告宣传活动
《在这里，就是Dew》（Out Here It's Dew）是为一个碳酸软饮料品牌打造的广告宣传活动，目标受众为美国中西部的户外爱好者。该活动鼓励人们在狩猎、垂钓、划船和徒步时享用这款饮品。活动以一项优惠拉开序幕：为2020年度狩猎与垂钓许可证提供二十美元的补贴返还。通过一次摄影制作，为零售终端销售点、社交媒体及户外广告建立了庞大的图片素材库。团队精选了一处外景地，在同一次拍摄中呈现出初春、盛夏与深秋三种季节风貌。
The Recognition
About the A' Design Award 铜奖
Out Here It's Dew 广告宣传活动是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Out Here It's Dew 广告宣传活动将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Out Here It's Dew 广告宣传活动出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
- Inspiration
- Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
- Team Members
- PepsiCo Design & Innovation
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