Pepsi For The Love Of It 广告宣传活动 by PepsiCo Design and Innovation

Pepsi For The Love Of It 广告宣传活动 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award 金奖 in 广告、营销与传播设计 Competition Category.

金广告· 2021

Pepsi For The Love Of It 广告宣传活动

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award 金奖 Winner in 广告 Category

102,019

Verified Award Winner

Verify Award Status for #119178

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi For The Love Of It 广告宣传活动

《百事热爱就现在》是一场专为中国市场打造的广告宣传活动。该活动以六款饮料罐身设计系列为核心。每款罐身呈现一种不同的运动或休闲项目,如艺术体操、乒乓球、双人跳水以及毽球或陀螺。其余罐身则以音乐与舞蹈为主题,契合百事品牌一贯的文化传承。整个系列沿用百事标志性的品牌色彩,以大胆而具颠覆性的风格呈现。多样化的罐身设计让每位消费者都能挑选到与个人兴趣相契合的那一款。

The Recognition

About the A' Design Award 金奖

Pepsi For The Love Of It 广告宣传活动是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Pepsi For The Love Of It 广告宣传活动将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Pepsi For The Love Of It 广告宣传活动激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.
Inspiration: The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.

Read the Press Release