Tanggou Yingchun 葡萄酒包装 by Mei Li is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 包装设计 Competition Category.
银包装· 2021
Tanggou Yingchun 葡萄酒包装
by Mei Li
Client: Bxl-Jupiter Team
A' Design Award 银奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #119310The Design
About Tanggou Yingchun 葡萄酒包装
《汤沟迎春》是为一款酒类产品打造的包装设计。白色的外盒象征着已然逝去的冬季，通过趣味十足的开启方式展现出内盒——春意盎然的嫩绿色，寓意新季节的到来。归来的燕子掠过盒面飞翔，成为报春的标志。盒式结构既保护了产品，又以引人入胜的方式呈现内包装。外包装采用环保纸材制成。该设计体现了汤沟镇这一适宜酿酒地区的自然风土条件。
The Recognition
About the A' Design Award 银奖
Tanggou Yingchun 葡萄酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Tanggou Yingchun 葡萄酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Tanggou Yingchun 葡萄酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The box-shaped structure presents the inner packaging through a fun opening method, and the spring swallows fly back, implying that spring is also coming. Birds fly by, and the white outer box represents the winter past, showing the spring green of the inner box, and everything is revived.
- Inspiration
- "Old trees and new flowers are strong in spring, inheritance and creation of wine are more fragrant", the regional ecological environment of Tanggou, and the natural conditions of Tanggou Town are uniquely endowed by nature, and the extremely suitable wine is reflected in the product packaging. The outer packaging adopts environmentally friendly paper materials. Creative opening of the outer packaging: the return of swallows brings spring greenery, showing the beauty of the winemaking environmen
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