Wen Liu, Qiumin Chen and Weijie Kang 的作品 Mminni 酒精饮料包装

设计师 Wen Liu, Qiumin Chen and Weijie Kang 的作品 Mminni 酒精饮料包装荣获了极具声望的 2021 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2021

Mminni 酒精饮料包装

设计师： Wen Liu, Qiumin Chen and Weijie Kang

客户: Changyu

包装类别A' Design Award 金奖获奖者

34,477

已验证的获奖者

验证 #119485 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Mminni 酒精饮料包装

Mminni是一款面向年轻消费者的白兰地包装设计。套装内含一支基酒、一支调配酒以及一组调酒工具，无需额外购买其他产品即可调制出专属个人风味。字母X象征未知与无限可能，色彩的运用则让产品摆脱了白兰地传统的固有形象。瓶身采用玻璃材质并经烤花工艺装饰，包装盒则以塑料模压成型。套装尺寸为198.8 x 122.8 x 122.8毫米。

荣誉认可

关于A' Design Award 金奖

Mminni 酒精饮料包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Mminni 酒精饮料包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Mminni 酒精饮料包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
尺寸与包装: Width 198.8mm* Depth 122.8mm* Height 122.8mm
标签: X-lab, unknown, exploration, fashion, interaction, mixing
生产技术: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
设计挑战: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
研究: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
灵感: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
项目周期: 2020.02~2020.05 Shenzhen, China
操作流程: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
团队成员: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang