Nianfenyuanjiang 白酒包装 by Dai Longfeng is a highly esteemed winner of the very prestigious 2024 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2024

Nianfenyuanjiang 白酒包装

by Dai Longfeng

A' Design Award 铜奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #119491

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nianfenyuanjiang 白酒包装

年份原浆是一款为中国亳州所产白酒设计的包装。设计以中国传统书写载体竹简为创意起点，将出生于亳州的哲学家老子所著《道德经》中的经典语句运用于包装表面。包装盒尺寸为350×120×280毫米，采用常规开启结构，既适合批量生产，又能有效保护产品。以仿木纹纸张替代木材，契合环保理念。

The Recognition

About the A' Design Award 铜奖

Nianfenyuanjiang 白酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Nianfenyuanjiang 白酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Nianfenyuanjiang 白酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging with bamboo slips with Chinese cultural characteristics as the source point, skillfully combined with the classic quotes in "Tao Te Ching", so that the packaging highlights product grade and cultural thickness.
Dimensions & Packaging: 350X120X280
Tags: Chinese culture，Chinese liquor，Environmental protection imitation wood material
Production Technology: Paper imitation wood effect,It is conducive to environmental protection, reducing and replacing wood.
Design Challenge: The real degree of imitation wood is a big challenge.
Research: The combination of traditional Chinese culture and modern craftsmanship.
Inspiration: Nianfenyuanjian is a kind of liquor produced in Bozhou, China. It has a history of more than 1,800 years. Laozi, a famous philosopher in Chinese history, was also born in Bozhou. His book, The Tao Te Ching, is one of the greatest masterpieces in Chinese history.The packaging design will be inspired by this.
Project Duration: March 2023,Shenzhen, China.
Operation Flow: Conventional open box type,It is conducive to mass production and product protection.
Image Credits: Longfeng Dai