Beat Coffee 品牌形象设计 by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2021

Beat Coffee 品牌形象设计

by Paul Meeuwsen

Client: Beat Coffee

A' Design Award 铜奖 Winner in 平面 Category

10,289

Verified Award Winner

Verify Award Status for #119537

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beat Coffee 品牌形象设计

Beat Coffee 是为一家咖啡公司打造的品牌形象与包装设计。品牌重塑始于市场洞察、竞品分析与顾客反馈,并由此确立了品牌战略与定位。该定位通过"Serious Fun Coffee(认真玩味咖啡)"这一标语加以呈现,奠定了品牌的语调基调,将趣味、音乐与咖啡相互串联。设计以公司创始人的声音赋予品牌标识以生命力,并将同一理念延伸至印刷咖啡包装袋上,通过增强现实技术使其动态呈现。整体目标是塑造一个清晰明确、以顾客为中心且充满趣味的品牌。

The Recognition

About the A' Design Award 铜奖

Beat Coffee 品牌形象设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Beat Coffee 品牌形象设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Beat Coffee 品牌形象设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey