Chaozhousanbao 食品包装 by Zhen Yang and Jialu Yang

Chaozhousanbao 食品包装 by Zhen Yang and Jialu Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2021

Chaozhousanbao 食品包装

by Zhen Yang and Jialu Yang

Client: Shenzhen yiyitong Trading Co., Ltd

A' Design Award 银奖 Winner in 包装 Category

22,216

Verified Award Winner

Verify Award Status for #119681

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chaozhousanbao 食品包装

《潮州三宝》是为潮州三宝所设计的食品包装。主要图形元素与文字均采用木刻版画技法手工雕刻并手工印制，因而包装保留了手作特有的肌理与细节。制作工艺上采用丝网印刷与手工纸。整体视觉风格与潮州三宝悠久的历史相契合，凸显其天然、质朴的特质。该包装旨在以沉静而传统的方式，呈现产品背后的文化底蕴。

The Recognition

About the A' Design Award 银奖

Chaozhousanbao 食品包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Chaozhousanbao 食品包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Chaozhousanbao 食品包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Choose "Three Treasures of Chaozhou" as the design object. The main elements and fonts are carved and printed by hand-made woodcut, which has the unique texture and details of hand-made. It is compatible with the ancient Chaozhou Three Treasures and highlights the unique nature of Chaozhou Three Treasures, which are natural, simple and culturally accumulated.
Production Technology: screen printing Handmade paper
Inspiration: The packaging design of "Chaozhou three treasures" is to carve and print the main elements and fonts in the way of hand-made woodcut prints, with the unique texture and details of hand-made, which is consistent with the ancient Chaozhou three treasures, highlighting the unique temperament of Chaozhou three treasures with natural simplicity and cultural accumulation.
Project Duration: 2019.11
Team Members: designer：Yang zhen Yang jialu Hu yubin Lin yiqing Li feng

Read the Press Release