Cat With Fruits 包装插画 by Rui Deng is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.

银平面· 2021

Cat With Fruits 包装插画

by Rui Deng

Client: Hengdian college of film&television

A' Design Award 银奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #119861

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cat With Fruits 包装插画

《猫与水果》是为一个果干品牌的包装所创作的系列插画。每幅插画都描绘了猫咪与不同水果嬉戏的场景。色彩取自用手机相机拍摄的自然风景照片,再经过降低饱和度处理,营造出柔和的色调。作品在Photoshop CC 2020中以A4尺寸(297毫米×210毫米)绘制完成。自然的配色呼应了产品纯净无污染的特质。该系列秉承自然主义的理念,旨在带给观者宁静而温暖的感受。

The Recognition

About the A' Design Award 银奖

Cat With Fruits 包装插画是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Cat With Fruits 包装插画将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Cat With Fruits 包装插画是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The same design concept is also used in this series of illustrations. Colors from nature are used as the main colors to draw the scene where cats and fruits play together.
Dimensions & Packaging: A4:297 x 210 mm for non-physical design.
Tags: Naturalism; Cure; The original ecological; Harmonious coexistence; Tender love
Production Technology: This design uses the camera function of the mobile phone to select colors from the nature photos and complete the drawing of a series of illustrations with various forms of cats. The software used in the drawing process was Photoshop CC 2020.
Design Challenge: Color selection: when drawing illustrations, the designer found that the color absorbed from the photo could not well represent the main idea of the picture, so in the color selection, the color was desaturated.
Composition of the picture: the selection of the content of the picture, try a lot of different species, and finally choose the intelligent cat as the protagonist;
Drawing style: I also tried a wide range of small drafts on the style, and finally chose the existing style.
Research: This series of illustrations uphold the concept of naturalism, aiming to bring viewers the most comfortable, most close to the original nature itself. The designer has always been holding romantic feelings, using gentle colors to draw this series of illustrations. This series of works starts in 2020, which is a difficult year for everyone, so the designer hopes to comfort people's hearts through such works.
Inspiration: Cat With Fruits series illustration works are for a dried fruit brand design of packaging illustration works. The use of fresh color illustration to draw the scene of cat and various fruits playing, in order to highlight the product is pure natural, pollution-free characteristics.
Project Duration: The project started in September 2020 in Hengdian and finished in January 2021 in Huainan.
Operation Flow: Discuss design concepts, collect materials, and draw sketches.
Patents: Patent No
Team Members: Chao Yang
Image Credits: Image #1-5:Illustrator,Rui Deng,2020.