Wa Lana Waqfa Brand 政治电视节目 by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 A' Design Award 铁奖 in 广告、营销与传播设计 Competition Category.
铁广告· 2021
Wa Lana Waqfa Brand 政治电视节目
Client: TRT Arabi TV channel
A' Design Award 铁奖 Winner in 广告 Category
Verified Award Winner
Verify Award Status for #119930The Design
About Wa Lana Waqfa Brand 政治电视节目
"Wa Lana Waqfa（让我们停顿）"是一档聚焦时事的日播政治节目，深入报道和分析新闻事件。设计团队进行了全面的品牌重塑（包括片头、演播室、节目图形、宣传片等），充分体现了节目的核心理念——在特定主题上进行"聚焦"与"停顿"。节目名称第一个词的首字母向第二个词的首字母投射光线，传达出聚焦与探索的意涵。第二个词末尾的延伸线条代表"停顿"（节目名称之意）。
The Recognition
About the A' Design Award 铁奖
Wa Lana Waqfa Brand 政治电视节目是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Wa Lana Waqfa Brand 政治电视节目将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Wa Lana Waqfa Brand 政治电视节目因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
- Tags
- broadcast program, political, current affairs, news, arabic, design, brand, opener
- Design Challenge
- To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
- Inspiration
- The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.
The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes). - Project Duration
- The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
- Team Members
- Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk
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