设计师 Lin Lin 的作品 Destroy 公益海报 荣获了极具声望的 2021 A' Design Award 铜奖,竞赛类别为平面、插画与视觉传达设计。
铜平面· 2021
Destroy 公益海报
设计师: Lin Lin
客户: Lin Lin
平面类别A' Design Award 铜奖获奖者
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验证 #120031 的获奖状态设计作品
关于 Destroy 公益海报
《毁灭》是一幅旨在呼吁保护自然与野生动物的公益海报。作品运用图形重构手法,将多个元素整合为同一剪影轮廓。画面中仅呈现熊猫的局部,观者会依据格式塔心理学原理在心中自行补全整只动物的形象。整体仅使用黑白两色,使构图具有强烈的视觉冲击力。海报尺寸为210×297毫米。《毁灭》以电子形式在网络上传播,也可印制于不干胶贴纸或相纸之上。
荣誉认可
关于A' Design Award 铜奖
Destroy 公益海报是 A' Design Award 铜奖得主,这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品,印证了其设计师丰富的经验、想象力与机智。预计Destroy 公益海报将成为一件备受推崇、令人钦佩且被珍爱的物品,兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践,并因注重细节而出类拔萃。Destroy 公益海报出色地满足需求,触动渴望,迷住情感,并吸引好奇心。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- This is a thought-provoking poster design for public welfare. The biggest difference from other posters is the use of graphic reconstruction to show multiple elements. It achieves a visual integration at multiple levels, expressing deep meaning with visual language, and it has strong visual impact.
- 尺寸与包装
- 210mm×297mm
- 标签
- Panda, poster, public welfare, environmental protection, ecology
- 生产技术
- Posters are mainly distributed electronically through the Internet, or printed posters are made by producing adhesive stickers and photo paper.
- 设计挑战
- The most difficult part in the design process is to use simple visual language to express deep meaning. Designers skillfully use silhouette to recombine various elements and transform them into new graphics, which endows them with deep meaning and makes them easy to identify and spread.
- 研究
- In the process of conception, it takes a lot of energy to consider the combination, composition and color use. We try our best to make the design the most refined, so that the central idea of the poster can be conveyed more directly and the impact of the picture is stronger.
- 灵感
- Behind the inspiration is the designer's long-term attention to the subject of getting along with the natural environment. However, with the plunder of nature by human beings, the homes of animals are destroyed, and the precious species are becoming increasingly rare. As a national treasure of China, the designer hopes to appeal to human beings to cherish natural resources and protect the environment through the cute image of panda.
- 项目周期
- The project was conceived in Guangdong, China in February 2020, completed in March 2020, and publicly announced in Guangdong, China in March 2020.
- 操作流程
- When people see the poster, they first see the part of the panda but not the whole panda.The designer uses Gestalt psychology to make people construct Gestaltism in their hearts when they look at it, so when they see a part of the panda, they can associate it with the whole. The combination of black and white colors has a strong visual impact and brings a stronger inner shock.
- 团队成员
- Lin Lin
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