Lan Shenfan and Xu Jingwen 的作品 Soda Grocery 食品包装

设计师 Lan Shenfan and Xu Jingwen 的作品 Soda Grocery 食品包装荣获了极具声望的 2021 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2021

Soda Grocery 食品包装

设计师： Lan Shenfan and Xu Jingwen

客户: Macau University of Science and Technology

平面类别A' Design Award 铁奖获奖者

12,033

已验证的获奖者

验证 #120521 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Soda Grocery 食品包装

“汽水杂货”是一款为澳门游客伴手礼食品打造的包装设计。其设计语言取材于二十世纪澳门生产的炮竹包装。设计师从历史包装中提取四位女性形象，重新绘制为当代风格的插画，并以浓烈鲜明的色彩印制。四款食品包装分别采用这些插画，每个包装盒尺寸为185 × 145 × 55毫米。印刷包装纸与内标签运用了压凸、UV上光、烫金及模切等工艺。该设计在契合现代审美的同时，保留了鲜明的地域特色。

荣誉认可

关于A' Design Award 铁奖

Soda Grocery 食品包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Soda Grocery 食品包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Soda Grocery 食品包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Update to the local graphic packaging design language during the history
尺寸与包装: Width 185mm x Depth 145mm x Height 55mm
标签: package, brand, inheritance, graphic, illustration
生产技术: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
设计挑战: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
研究: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
灵感: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
项目周期: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
操作流程: In order to facilitate the use of mass consumers, the most common packaging method is adopted
团队成员: Shenfan Lan
JingWen Xu
图片版权: Shenfan Lan/JingWen Xu