设计师 Lateral Creative Hub 的作品 Fck 2020 日历荣获了极具声望的 2021 A' Design Award 金奖，竞赛类别为平面、插画与视觉传达设计。

金平面· 2021

Fck 2020 日历

设计师： Lateral Creative Hub

客户: Lateral Creative Hub

平面类别A' Design Award 金奖获奖者

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设计作品

关于 Fck 2020 日历

Fck 2020 是一款2021年的桌面日历。该日历采用风琴折（leporello）形式制作，由一张长纸折叠成十二个面板。它既可以平放并像书一样翻阅，也可以以圆形或其他形态摆放在桌面上。每个月份都承载着一句对新年的简短祝愿，通过多彩的现代主义图形和极简插画来呈现。其设计意图是以幽默与想象力翻过艰难一年的篇章。采用数码印刷，纸张为240克白色纸。折叠后的尺寸为169毫米 x 240毫米。

荣誉认可

关于A' Design Award 金奖

Fck 2020 日历是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Fck 2020 日历将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Fck 2020 日历激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
尺寸与包装: Converting form: Leporello
Folded: 169x240 mm
Unfolded: 1848x240 mm
标签: lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello
生产技术: Paper: Divina white by Gruppo Cordenons 240 gms.
Print Technology: HP Indigo
设计挑战: We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
研究: We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
灵感: 2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
项目周期: The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
操作流程: It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
团队成员: Creative Director: Francesco Fallisi
Designer: Francesco Fallisi
Designer: Federica Bello
Printing Company: tech:art
Paper Mill: Gruppo Cordenons
Photographer: Studio 3GK