Finding Your Focus 视觉传达 by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.

银平面· 2021

Finding Your Focus 视觉传达

by Min Huei Lu

Client: Academy of Art University

A' Design Award 银奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #120568

立即发现 Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Finding Your Focus 视觉传达

设计师旨在展示一个展示概念和印刷系统的视觉概念。因此，构图由设计者仔细考虑的特定词汇、精确测量和中心规范组成。此外，设计师的目标是建立一个清晰的排版层次结构，以建立和移动观众从设计中接收信息的顺序。

The Recognition

About the A' Design Award 银奖

Finding Your Focus 视觉传达是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Finding Your Focus 视觉传达将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Finding Your Focus 视觉传达是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shifts in design, society, culture are constant and designers are forced to make tough decisions. Does a graphic designer take on type design? Should a visual artist delve into UX? Do type foundries dedicate more attention to web fonts? To be competitive, designers need to be competent in web, print, mobile, type design, and UX. Using illustration, color, typography, layout, and a variety of circular design elements to convey the idea of Focus.
Dimensions & Packaging: Poster: 13 inch x19 inch
Event tickets: 1.97 inch x 5.63 inch
Tags: Focus, Typographic, Type Poster
Production Technology: Adobe illustration. Adobe Indesign.
Design Challenge: Typography is the most important component of graphic design. The composition of a typeface consists of a specific vocabulary, accurate measurements, and central specifications that should always be identified and taken into consideration. Typographic hierarchy is the way to establish and move the order in which the audience receives information from the design.
Research: Created materials for a hypothetical or an existing conference. Designed a visual concept that demonstrates a conceptual and typographical system. The typographic grid-pattern experiments were created for the 2017 International Design Conference - TYPO Focus.
Inspiration: Created materials for a hypothetical or an existing conference. Designed a visual concept that demonstrates a conceptual and typographical system.
Project Duration: The project started in March 2017 and finished in April 2017 in San Francisco.
Operation Flow: Various deliverables were developed, including a promotional campaign, website, design app, publication, and TYPO design conference.
Image Credits: Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu