Dmitry Kultygin 的作品 Solemici Packaging 肉制品包装

设计师 Dmitry Kultygin 的作品 Solemici Packaging 肉制品包装荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2021

Solemici Packaging 肉制品包装

设计师： Dmitry Kultygin

客户: Dmitry Kultygin

包装类别A' Design Award 银奖获奖者

25,271

已验证的获奖者

验证 #120913 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Solemici Packaging 肉制品包装

Solemici是一款为意式肉类美食(如萨拉米香肠和帕尔马火腿)打造的包装设计。该设计将产品的美味与文艺复兴时期的艺术杰作相提并论。主体包装为印有大理石纹理的塑料托盘。纸质头卡采用胶版印刷与烫金工艺制作,凸显产品的高端品质。托盘高225毫米,宽123毫米。明快的色彩与形成对比的细节使产品在商店货架上格外醒目。该设计同时也体现了对传统生产工艺的敬意。

荣誉认可

关于A' Design Award 银奖

Solemici Packaging 肉制品包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Solemici Packaging 肉制品包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Solemici Packaging 肉制品包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
尺寸与包装: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
标签: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
生产技术: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
设计挑战: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
研究: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
灵感: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
项目周期: The project started in December 2020 in Moscow
操作流程: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
团队成员: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin