设计师 Zi Huai Shen 的作品 Heheqingtian 茶品牌形象设计荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2021

Heheqingtian 茶品牌形象设计

设计师： Zi Huai Shen

客户: Heheqingtian

平面类别A' Design Award 铜奖获奖者

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设计作品

关于 Heheqingtian 茶品牌形象设计

和合晴天是为一处由日式私宅重生而来的茶生活与文化体验空间所打造的茶品牌形象。该形象设计以"聚合"的理念为起点,将建筑的门形与汉字"和"相结合,传达以茶待客的精神,以及聚合相会、向外延展的寓意。克制的设计语言传递出闲适品茶时那份沉静的氛围。茶盒以木材制成,采用无需胶水的榫卯结构,呼应环保理念。

荣誉认可

关于A' Design Award 铜奖

Heheqingtian 茶品牌形象设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Heheqingtian 茶品牌形象设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Heheqingtian 茶品牌形象设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
尺寸与包装: Wooden Box. 140mm x 140mm x 40mm
Paper. 210mm x 297mm x 130mm
标签: Branding design, Package design, Traditional culture, Asian design
生产技术: Wooden, tenon-and-mortise structure, no glue, environmentally friendly.
The tea box material uses Wooden, which implements the environmental protection and green design concept.
设计挑战: The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
研究: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
灵感: Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
项目周期: The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
操作流程: The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
专利: Copyrights belong to SUMP DESIGN / Heheqingtian
团队成员: Creative Director : Zi Huai Shen
图片版权: Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019