Public Health Beyond Borders 视觉识别系统 by Yoske Mitsui

Public Health Beyond Borders 视觉识别系统 by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.

铁平面· 2021

Public Health Beyond Borders 视觉识别系统

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award 铁奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #121047

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Public Health Beyond Borders 视觉识别系统

"无国界公共卫生"是为一群致力于在合作社区解决健康需求的学生与教职人员打造的视觉识别系统。标志采用五种颜色:绿色与蓝色体现全球化视野,红色、黄色与黑色则呼应创始分会所在地马里兰大学的渊源。中心的圆形象征团结与合作。文字标志与该校的主要字体相匹配。整个标志简洁、可缩放且具模块化特性,既能以单色呈现,也能在印刷与数字媒体中适用于各种尺寸。

The Recognition

About the A' Design Award 铁奖

Public Health Beyond Borders 视觉识别系统是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Public Health Beyond Borders 视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Public Health Beyond Borders 视觉识别系统因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.