设计师 Arbo Design 的作品 Arminda Caffe Coffee Visual Identity 荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为广告、营销与传播设计。
铜广告· 2021
Arminda Caffe Coffee Visual Identity
设计师： Arbo Design
客户: ARBO design
广告类别A' Design Award 铜奖获奖者
已验证的获奖者
验证 #121095 的获奖状态设计作品
关于 Arminda Caffe Coffee Visual Identity
Arminda Coffee goes back to the life of Lady Arminda and her granddaughter heritage. The proposal is permeated with history, meaning and purpose, bringing the scenery by the Uruguayan and Brazilian plateaus and plains the paths of the Brazilian cavaliers. This is the context told through design, the visual identity praises the real story and the result is a new brand witch offers solutions for a meaning experience, sophistication and care. The unique aroma of past or tradition, invades the house as well as stimulates the senses and harmony.
荣誉认可
关于A' Design Award 铜奖
Arminda Caffe Coffee Visual Identity是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Arminda Caffe Coffee Visual Identity将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Arminda Caffe Coffee Visual Identity出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The history of Arminda Caffee goes back to the life of Arminda and her granddaughter, of the same name. The scenery is drawn by the Uruguayan and Brazilian plateaus and plains, the paths of the tropeiros, the farms and the unique aroma of past coffee that invades the house, stimulates the senses and harmonizes the family. The perfect cultivation and unique care in the postharvest and roasting stages guarantee selected beans, which are transformed into delicious coffees.
- 尺寸与包装
- Width 90mm x Depth 50mm x Height 200mm
- 标签
- Arminda Coffee, Premium Coffee, Superior Coffee, Brazilian Premium Product, Brazilian Export
- 生产技术
- Produced from traditional graphic process, using modern processes to add suitanability and recyclable raw materials. However, this use brings benefits in socioeconomic and sustainability terms. Initially, the local production stimulates economy, creating jobs, generating wealth and technological evolution. In addition, this process uses prepared raw materials with carbonate-free processes, which allows recycle, waste treatment, witch allows the generation of carbon credits.
- 设计挑战
- The main concept is to bring the Brazilian heritage from the ancestry products, with no stereotypes, showing the best of the Brazilian products could offer to the world.
- 研究
- Desk Field, Focus Groups, Consumer Insights, Trend Mappings. We collect all data through immersive process including consumer, designers and multidisciplinary teams, marketing, engineer, anthropology, etc.
Objective: Bring innovation and differentiation.
Method: Consumer-Centric Insights with Design based approach to solving problems.
Steps: Research (map and understand), Conceptualize (alternative generation), Visualize (renderings), Realize (prototype) and Implement. - 灵感
- The proposal is permeated with history, meaning and purpose. This is the context that the visual identity of the brand praises and this is the real story that is told through design. Thus, the result of the design of this new brand offers solutions for an experience of meaning, sophistication and care, standing out in its market.
- 项目周期
- The project started in Junuary, 2020 in Curitiba, Brazil and finishes in December, 2020.
All project and developments has been made in Brazil with local resources and raw materials. - 操作流程
- The construction of the Arminda took place from the creation of its verbal language and context. Design supported the process through benchmark analysis, market and consumer research. The visual brand language was created and supports all brand design decisions by graphics, usability, packaging or crockery. Obtained the Rainforest Alliance seal, which recognizes worldwide support for collective action by farms and producers, certifying the entire chain. It indicates its product cycle have been audited by strict standards and measures for long-term environmental, social and economic sustainability.
- 专利
- INPI Patent No.: BR 919659233
- 团队成员
- Daniel Kroker
Valkiria Pedri Fialkowski
Gianfrancesco Motti Dropa
Renan Sedorko - 图片版权
- Main image: ARBO design and Freepik
Image #1: ARBO design and Freepik
Image #2: ARBO design and Freepik
Image #3: ARBO design and Freepik
Image #4: ARBO design and Freepik
赞助内容
探索 Designers.org 之外
发现来自我们广告合作伙伴的产品、服务和机会。
探索更多
相关设计
探索同类别中更多按优秀程度甄选的获奖设计。
