Rikchari 咖啡包装

设计师： Planetario

客户: Rikchari Packaging by Planetario

包装类别A' Design Award 铁奖获奖者

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关于 Rikchari 咖啡包装

Rikchari 是为一个秘鲁咖啡品牌打造的包装设计，其核心理念聚焦于可持续性与社会责任。品牌名 Rikchari 在克丘亚语中意为"觉醒"，标志中的字母 C 构成的剪影既似一颗咖啡豆，又如一只眼睛。包装设计延续了标志的设计语言，其字体构造灵感源自秘鲁印加帝国的几何图形——Tocapu 纹样。这款咖啡种植于秘鲁北部的奇里诺斯，海拔 1700 米。整体设计将这款咖啡呈现为一款兼具社会使命的有机产品。

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关于A' Design Award 铁奖

Rikchari 咖啡包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Rikchari 咖啡包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Rikchari 咖啡包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
尺寸与包装: Dimension: 160 mm x 240 mm / Weight: 250 grams
标签: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
生产技术: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
设计挑战: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
研究: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
灵感: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
项目周期: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
团队成员: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz