Yashang Hing Tau Ball 食品包装 by Mars Team is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2021

Yashang Hing Tau Ball 食品包装

by Mars Team

Client: Shenzhen Baixinglong Creative Packaging Co., Ltd

A' Design Award 银奖 Winner in 包装 Category

21,753

Verified Award Winner

Verify Award Status for #121185

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yashang Hing Tau Ball 食品包装

雅尚兴头丸是一款肉丸产品的包装设计。图形以内部食品的原材料为创作основ依据，将动物形象编排成现代感的图形构成，并以对比色区分每一种原材料。强烈的色彩对比增强了产品在零售货架上的视觉冲击力。设计同时借鉴了中国潮汕地区的吉祥传统习俗，在产品外部围以红包元素。材质采用纸质印刷、食品级塑料及丝带。包装尺寸为260 × 150 × 260毫米。

The Recognition

About the A' Design Award 银奖

Yashang Hing Tau Ball 食品包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Yashang Hing Tau Ball 食品包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Yashang Hing Tau Ball 食品包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
Dimensions & Packaging: 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
Tags: Meatball, graphic composition, color composition, animal image
Production Technology: Application of paper printing, food grade plastic, silk belt
Design Challenge: In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
Inspiration: Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
Project Duration: The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020

Read the Press Release