Mingniang 饮品包装 by Manling Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2021

Mingniang 饮品包装

by Manling Lin

Client: Diga Creative Design

A' Design Award 铜奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #121196

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Colors

The Design

About Mingniang 饮品包装

明酿是一款融合浓缩茶精华的中国白酒包装设计。瓶体采用玻璃材质，内嵌薄金属片，背面雕刻山水图案，透过光线折射而显现。亚克力、自粘标签、丝网印刷与水晶瓶盖共同构成整体包装。流畅的线条自上方俯视宛如湖水微澜，自下方仰视则似茶香氤氲。生态绿色调传递出该饮品的健康主题。包装尺寸为150 x 150 x 338毫米。

The Recognition

About the A' Design Award 铜奖

Mingniang 饮品包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Mingniang 饮品包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Mingniang 饮品包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This type of packaging is made for a healthy liquor from Luzhoulaojiao. This liquor uses modern biological enzymolysis technology to extract concentrated tea essence to achieve the perfect fusion of tea and wine. The design needs to convey the effects of green ecology and health preservation. The smooth lines resemble the flowing lake water and the fragrance of tea. The ecological greenness implicitly expresses the image of lake water and tea leaves.
Dimensions & Packaging: 150mm×150mm×338mm
Tags: chinese baijiu , aroma of tea , practices of chinese way of wellbeing , lake water
Production Technology: Acrylic, self-adhesive, silk screen, glass bottle combined with embedded metal flakes, crystal cover
Design Challenge: This work aims to transfer chinese traditional culture more completely to the world, and make people love chinese traditional culture more. Many attempts were made in the design process. Finally, we chose to break through the original expression of liquor and skillfully combine it with glass with thin metal sheet. However, the proofing of the back sheet metal needs to be carefully made, and the shape needs to be constantly adjusted. It takes some time to consider how to combine the two materials perfectly. However, the new approach will certainly bring difficulties. Designers must constantly spread their national culture to the world in new ways of expression.
Research: At present, chinese baijiu is facing the consumption upgrade, and ordinary people pay attention to drinking less and drinking well, that is, drink healthily. Luzhoulaojiao keeps pace with the times, builds healthy liquor, creates an ecological green visual impression in design and improves communication efficiency with consumers.
Inspiration: Mingniang is a kind of health chinese baijiu under Luzhoulaojiao. Tea was refined into wine.Packing skillfully uses the chinsese freehand handed down from chinese painting to present a picture with practices of chinese way of wellbeing . Looking from the bottom up, it is the aroma of tea . Seen from top to bottom, it is the flowing water of Jiangyang , magnificent and restrained. Under the refraction of glass, it is smooth and the lines are flowing. Ecological green reflects the form and spirit of Mingniang.
Project Duration: 2020.05-2021.05
Operation Flow: The works break through the original expression of liquor, combine the thin metal sheet with glass, carve the landscape painting on the back, skillfully convey the oriental charm, and enjoy the scenery under the refraction of light, which is convenient for serialization in business.
Team Members: Manling Lin