Floating Life 海报插画 by Lu Zhao, Chao Zhang and Xianghua Yin is a highly esteemed winner of the very prestigious 2021 A' Design Award 铂金奖 in 平面、插画与视觉传达设计 Competition Category.
铂金平面· 2021
Floating Life 海报插画
by Lu Zhao, Chao Zhang and Xianghua Yin
A' Design Award 铂金奖 Winner in 平面 Category
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- Verified Award Winner
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The Design
About Floating Life 海报插画
《浮生》是一组以人类情感与性格为主题的插画海报系列。标题源自古代老庄学派，该学派视世间人生为虚空，并将其描述为"浮生"。插画对每个角色加以塑造，使思绪不仅存在于心中，更浮现于人物形体的表面。每幅海报都配有对所呈现情感的文字诠释。其目的在于引导观者留意作品中的细节，并体察日常生活中悄然发生的种种情绪。
The Recognition
About the A' Design Award 铂金奖
Floating Life 海报插画是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。Floating Life 海报插画展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。Floating Life 海报插画是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There are many personalities, emotions, and personalities in life. The work closely integrates the shaping of each character. Thoughts are not only reflected in the brain but also on the surface. Floating life can be experienced by everyone, and each emotion may appear more or less in everyone’s life. In addition to the illustration in the poster, I also gave a detailed explanation of each emotion in order to Better feel the details in the work.
- Inspiration
- The ancient Lao-Zhuang school believed that life was empty in the world, so it called life a floating life. Based on the understanding of the word "floating life", I use illustration language to express this theme.
- Team Members
- Lu Zhao
Chao Zhang
Xianghua Yin
Youxi Tao
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