设计师 Ana Mrazek Lugarov 的作品 Chef's 啤酒酒标荣获了极具声望的 2021 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2021

Chef's 啤酒酒标

设计师： Ana Mrazek Lugarov

客户: atelier ANII

包装类别A' Design Award 铁奖获奖者

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设计作品

关于 Chef's 啤酒酒标

Chef's 是为一款由主厨、酿酒师与啤酒酿造师共同合作打造的啤酒所设计的酒标。这款啤酒融合了啤酒与葡萄酒的特质，面向高端餐饮市场。酒标通过极简的版式布局、优质的材质以及兼具现代感与古典韵味的优雅字体，延续了葡萄酒酒标的视觉语言。设计灵感源自传统主厨制服——配有黑色纽扣的白色双排扣厨师服，而一道金线则传递出精致考究的意味。酒标采用胶印工艺，并在带有肌理的非涂布纸上运用了金箔烫印与立体上光工艺。

荣誉认可

关于A' Design Award 铁奖

Chef's 啤酒酒标是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Chef's 啤酒酒标将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Chef's 啤酒酒标因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
尺寸与包装: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
标签: beer, beer label, minimalistic design, elegant, sophisticated, label design
生产技术: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
设计挑战: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
研究: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
灵感: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
项目周期: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
操作流程: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.