Tinkoff Investment 广告视频 by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 电影、视频与动画设计 Competition Category.

铜电影· 2022

Tinkoff Investment 广告视频

by Egor Maraev

Client: Blaster Studio

A' Design Award 铜奖 Winner in 电影 Category

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Verified Award Winner

Verify Award Status for #122056

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tinkoff Investment 广告视频

《Tinkoff投资》是一支时长三十秒的银行投资服务广告视频。片中以乔治·华盛顿为主角,他慵懒疲惫地瘫坐在沙发上吃披萨,象征着"金钱"本身。这一反常规的形象承载着核心创意:金钱也应保持良好状态,并被驱动起来去工作。动画将赛璐璐手绘动画与剪纸动画相结合,并通过数字合成技术加以融合。该视频作为网络视频的贴片前置广告进行了广泛投放,取得了很高的转化率。

The Recognition

About the A' Design Award 铜奖

Tinkoff Investment 广告视频是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Tinkoff Investment 广告视频将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Tinkoff Investment 广告视频出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin