设计师 Yongan Zhou 的作品 Vanke City 标识导视荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2021

Vanke City 标识导视

设计师： Yongan Zhou

客户: Vanke

平面类别A' Design Award 铜奖获奖者

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设计作品

关于 Vanke City 标识导视

万科城是为烟台一处综合体开发项目打造的导视标识系统。导视牌采用超白钢化玻璃制作，选用这一材质是为了让标识在景观环境中保持视觉上的安静。在阳光下，白色的信息文字与背景相融，使导视牌隐退于墙体、花木之间。图形语言延续室内设计理念，运用像素元素、模块化形式与明快的色彩，塑造出具有辨识度的品牌形象。每块导视牌宽600毫米、厚10毫米、高2200毫米。

荣誉认可

关于A' Design Award 铜奖

Vanke City 标识导视是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Vanke City 标识导视将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Vanke City 标识导视出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Vanke City takes the three key words of sharing, communication and interaction as the core, and is managed by Vanke Real Estate in the early stage. Its strong ability to acquire and integrate brand resources is bound to inject infinite vitality into the life Museum.The design continue the core concept of project IP and interior space design, choose pixel trend elements, pure modular form, with bright colors, and strive to create a high recognition brand value image system for Vanke City.
尺寸与包装: Width 600mm x Depth 10mm x Height 2200mm
标签: Grapic design, Wayfinding, pixelation, crasis
生产技术: The guide design panel uses ultra white tempered glass, with such a pure to the extreme material language, try not to affect the landscape vision, to present the function of text information guidance. Under the sunlight, the white information text and the background are integrated, hiding the information vision of the guide in the landscape. The design hope: there is nothing, nothing is there.
设计挑战: With pure modular form and bright colors, try to create a brand value image system with high recognition for Vanke City.
研究: The guide design panel uses ultra white tempered glass, with such a pure to the extreme material language, try not to affect the landscape vision, to present the function of text information guidance.
灵感: Love the city, love the life, Use design to light up the visual flash of Vientiane life in a city. It respect the purity of every wall, flower, tree and space in the landscape. The guide design panel uses ultra white tempered glass, with such a pure to the extreme material language, try not to affect the landscape vision, to present the function of text information guidance.
项目周期: The project started in September 2020 in Yantai and finished in December 2020 in Yantai.
操作流程: The design continue the core concept of project IP and interior space design, choose pixel trend elements and pure modular form, with bright colors, to create a set of vitality of brand value image with high recognition.
团队成员: Creative director:Zhou Yongan
Art Director:Zhang qianyi
Design Director:Qiu Yifeng
图片版权: Photographer Qiu Yifeng