The Sun From The East 活动形象设计 by Chia-Hui Lien

The Sun From The East 活动形象设计 by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2021 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.

铁平面· 2021

The Sun From The East 活动形象设计

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award 铁奖 Winner in 平面 Category

11,985

Verified Award Winner

Verify Award Status for #122444

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Sun From The East 活动形象设计

《日出东方》是为一所设计类高校打造的活动形象设计。设计以太阳作为主视觉元素,寓意旭日东升,既呼应了学校的校名,也象征着学校逐年稳步的发展。圆形及其他几何图形构成画面的基本元素,经过反复推敲与试验,最终确定了版面构成。该设计应用于海报、书籍及邀请函等载体。印刷时在指定区域分别采用亮膜与雾膜工艺,以突出图形效果。海报尺寸为70×100厘米。

The Recognition

About the A' Design Award 铁奖

The Sun From The East 活动形象设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计The Sun From The East 活动形象设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。The Sun From The East 活动形象设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The use of geometric figures for structural change design requires a lot of time and testing during the conversion process.
Dimensions & Packaging: ●Poster design-W70XH100cm
●Book design-W21XH29.7cm
●Card design-W14.8XH21cm
Tags: Font design, Poster design, Brochure design, Card design
Production Technology: In order to highlight the graphic design, special effects were created by partially applying bright film and fog film in the printing technology, and printed books, posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of geometric figures. Attention must be paid to the content connection between graphics and thematic meaning, as well as the structural visual aesthetics of packaging design and book design.
Research: In order to enable the school to continue to develop every year, design is the main academic development of the school, and the innovative ideas of design are brought together to continue the educational work. This work takes the sun as the main visual design. Because the sun rises from the east, it symbolizes the Oriental Design University. The sun rises from the east. Every year, the sun gets better and better. The development of the school is getting better and better. Therefore, the circle of the geometric figure is used as the basic element of the design to make changes.
Inspiration: This work takes the sun as the main visual design. Because the sun rises from the east, it is like the Tung Fang Design University. The sun rises from the east. Every year, the development of the school is
getting better. Therefore, the circle of geometric figures was used as the basic element of the design, and the composition was changed.
Project Duration: The work was completed on May 1, 2018. Published works in Taiwan on May 1, 2018.
Operation Flow: Looking at Taiwan's commodity packaging during the Japanese occupation period, the aesthetics of ordinary people's life
Team Members: CHIA-HUI LIEN