设计师 Bold Brands 的作品 OHO Lentil Chips 薯片包装荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2021

OHO Lentil Chips 薯片包装

设计师： Bold Brands

客户: Bold Brands

包装类别A' Design Award 铜奖获奖者

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验证 #122943 的获奖状态

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色彩

设计作品

关于 OHO Lentil Chips 薯片包装

OHO 扁豆脆片是一款以扁豆为原料的休闲零食包装设计。包装袋尺寸为190 x 250 x 50毫米，采用聚丙烯材质，以柔版印刷工艺印制，并施以触感纸质感油墨（触感上光）。牛皮纸质感的底色取代了零食品类中常见的鲜艳色彩，营造出天然质朴的视觉印象。插画式图形元素为包装增添了活泼趣味的个性，而各种口味则通过高品质摄影图像加以呈现。二者的结合让产品极易辨识，并将其塑造为更健康的零食之选。

荣誉认可

关于A' Design Award 铜奖

OHO Lentil Chips 薯片包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计OHO Lentil Chips 薯片包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。OHO Lentil Chips 薯片包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
尺寸与包装: 190 x 250 x 50 mm snacks bag printed on popypropylene.
标签: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
生产技术: Flexograhy with paper touch varnish.
设计挑战: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
研究: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
灵感: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
项目周期: This project started in January 2020 February and finished 2020 May.
操作流程: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
团队成员: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
图片版权: Visuals: Sandra Ramoskaite