Baltija Chocolate Collection 糖果包装 by Bold Brands

Baltija Chocolate Collection 糖果包装 by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2021

Baltija Chocolate Collection 糖果包装

by Bold Brands

Client: Bold Brands

A' Design Award 银奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #122959

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Baltija Chocolate Collection 糖果包装

Baltija 是一个在波罗的海地区销售的巧克力系列包装设计。名称取自立陶宛语中"波罗的海"一词,设计灵感亦源于此。灯塔与海景以经典维多利亚风格的插画呈现,波浪状的线条形态传达出海水流动的韵律。设计中未使用任何国家象征符号,因此该包装代表的是整个区域,而非某一个国家。深邃的青蓝色调赋予产品精致考究的气质。包装盒与信封均以纸material制成,采用胶版印刷工艺,并以哑光上光油和铜箔烫印细节收尾。

The Recognition

About the A' Design Award 银奖

Baltija Chocolate Collection 糖果包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Baltija Chocolate Collection 糖果包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Baltija Chocolate Collection 糖果包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Dimensions & Packaging: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Tags: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Production Technology: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Design Challenge: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Research: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Inspiration: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Project Duration: This project started in January 2020 February and finished 2020 May
Operation Flow: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Image Credits: Photography: Motiejus Gaigalas, Zydrunas Slajus