Dennis Furniss 的作品 PepsiCo Foundation 识别系统

设计师 Dennis Furniss 的作品 PepsiCo Foundation 识别系统荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2021

PepsiCo Foundation 识别系统

设计师： Dennis Furniss

客户: PepsiCo International Mexico

平面类别A' Design Award 银奖获奖者

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关于 PepsiCo Foundation 识别系统

百事可乐基金会（PepsiCo Foundation）识别系统是为一家支持墨西哥及拉丁美洲社区的非营利组织打造的视觉识别体系。该设计以更具人文气息的视觉语言取代了原有的企业化表达。原型化的几何形态分别代表基金会的三大支柱；在模块化系统中，这些形状相互组合与重复，构成丰富的图案与肌理。几何风格字体、明快活力的色彩体系、统一的摄影风格与插画风格共同完善了整套识别系统。该系统应用于数字化品牌手册，以及T恤、手提袋、帽子等活动物料之上。

荣誉认可

关于A' Design Award 银奖

PepsiCo Foundation 识别系统是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计PepsiCo Foundation 识别系统将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。PepsiCo Foundation 识别系统是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
尺寸与包装: There are not packaging deliveries
标签: PepsiCo, Foundation, identity, system, strong, consistency
生产技术: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
设计挑战: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
研究: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
灵感: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
项目周期: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
操作流程: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
专利: Copyrights: PepsiCo International Mexico
团队成员: Innovation Design Center LATAM
图片版权: All Images: Design Innovation Center LATAM