Xphere 企业形象识别系统重塑 by Yibang Design and Xiner Zheng

Xphere 企业形象识别系统重塑 by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.

铁平面· 2021

Xphere 企业形象识别系统重塑

by Yibang Design and Xiner Zheng

Client: Yibang

A' Design Award 铁奖 Winner in 平面 Category

8,880

Verified Award Winner

Verify Award Status for #123091

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xphere 企业形象识别系统重塑

Xphere 是为荣星品牌打造的企业形象识别设计。Xphere 这一名称源自中文品牌名"荣星",寓意繁荣兴盛的星球。该识别系统将中文名称的含义与英文名称融合于同一视觉语言之中。标志灵感源自星形的形态,并在英文与中文标志上运用了相互呼应的切割处理。大胆的色彩与强烈的视觉表现凸显出高端产品线的定位。印刷品选用哑光厚质纸张,名片与感谢卡则采用压凸工艺呈现标志。

The Recognition

About the A' Design Award 铁奖

Xphere 企业形象识别系统重塑是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Xphere 企业形象识别系统重塑将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Xphere 企业形象识别系统重塑因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang