设计师 Jiayi Lu and Li Peng 的作品 Firefly Songling Volunteer 品牌形象识别 荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。
铜平面· 2021
Firefly Songling Volunteer 品牌形象识别
设计师： Jiayi Lu and Li Peng
客户: Firefly Songling Volunteer
平面类别A' Design Award 铜奖获奖者
已验证的获奖者
验证 #123132 的获奖状态设计作品
关于 Firefly Songling Volunteer 品牌形象识别
"萤火松陵志愿者"是为中国苏州吴江松陵街道一家志愿服务组织打造的品牌形象识别系统。标志以展翅飞舞的萤火虫形象为基础,既呼应了当地的生态环境,也隐喻着以默默付出散发光亮的志愿者群体。简洁而现代的造型旨在吸引年轻群体。该识别系统通过专业印刷、刺绣与烫金等工艺加以应用。在众多团队使用相似符号的领域中,这一设计为该志愿服务团队塑造了鲜明独特的形象。
荣誉认可
关于A' Design Award 铜奖
Firefly Songling Volunteer 品牌形象识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Firefly Songling Volunteer 品牌形象识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Firefly Songling Volunteer 品牌形象识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- 标签
- Branding, Firefly, Volunteer Service, Yellow, Hope
- 生产技术
- Technology / Professional printing, embroidery and hot stamping technology.
- 设计挑战
- Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
- 研究
- Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- 灵感
- The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
- 项目周期
- The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
- 专利
- Copyrights belong to SoFeng Design, 2020.
- 团队成员
- Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
- 图片版权
- Photographer / Jiayi Lu
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