设计师 Satie Eljack 的作品 Imagine Center 视觉识别荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2021

Imagine Center 视觉识别

设计师： Satie Eljack

客户: Satie

平面类别A' Design Award 银奖获奖者

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关于 Imagine Center 视觉识别

目标是使用受瑜伽姿势启发的形状、颜色和设计技术。优雅地设计内部和中心，为游客提供平静的体验，让他们恢复活力。因此，标志设计、网络媒体、图形元素和包装都遵循黄金比例，以达到预期的完美视觉形象，帮助中心的参观者通过中心的艺术和设计获得良好的交流体验。设计师在设计中体现了冥想和瑜伽的体验。

荣誉认可

关于A' Design Award 银奖

Imagine Center 视觉识别是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Imagine Center 视觉识别将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Imagine Center 视觉识别是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: The design is a visual identity and branding for a yoga and meditation center -"imagine Center"- where visuals and design play a main role to achieve the meditation and yoga center goals, therefore the golden ratio was used to abstract the ancient yoga pose "Sukhasana" reaching a balanced visual look that fits the character of the center. The logo was represented by the body shape and soul.
尺寸与包装: The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
标签: Identity, Branding, Theme, Packaging, Logo, Meditation, Wellness, Spa, Yoga, Mental health
生产技术: The shape of the human body in the "Sukhasana" yoga pose was an inspiration to use the golden ration creating a visual representation for the brand's idea, and it was implemented using vectors to reach the highest quality of print. simplicity is the most complicated form of beauty therefore the design took a very simple path yet very detailed and elegant.
设计挑战: Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
研究: Meditation science in the kingdom of Saudi Arabia, is one of growing practices in society. Due to the response- to the field of relaxation- professional meditation centers are having more of attention from business investors and a shed of light by the known health care organizations. The design presents meditation using colors inspired from nature such as: Sun, Wood, Stone, sky, and greenery. And the graphic element on the design was inspired from the physical meditation and yoga poses.
灵感: The brand profile and design was inspired by a main pose in yoga and meditation practices called "Sukhasana" where the physical shape of the body was used in the sketching of the logo and the soul is being represented with a shape and a color taking the center of the design as the soul is the center of the body. And as a designer and an artist meditation and yoga have been a big part of my creative thinking process, so when it came down to designing a profile for a yoga and meditation center, it gave a strong enough motive to practice my proficient into coming up with the identity.
项目周期: The project started in October 2020 and was successfully completed in January 2021 in Saudi Arabia, Riyadh.
操作流程: The visual identity of the brand includes designs for the interior look of the center, packaging, signs, advertisements, and online media.