Linhu Queshe Green Tea 茶叶包装 by Xianfeng Wu

Linhu Queshe Green Tea 茶叶包装 by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2021

Linhu Queshe Green Tea 茶叶包装

by Xianfeng Wu

A' Design Award 银奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #123301

View at A' Design Award Press Release Award Badge

Colors

The Design

About Linhu Queshe Green Tea 茶叶包装

林湖雀舌绿茶是一款为产自中国四川宜宾的绿茶所做的包装设计,该地区以竹子闻名。容器造型取自竹节,以呼应原产地的文化底蕴。包装采用铝材制成,质地轻盈,色彩柔和。其形态有别于中国传统茶叶包装,使用简便。紧凑的造型节省空间,降低运输成本。多个容器可在货架上层层堆叠,形成宛如竹林的陈列效果。每个容器尺寸为47×47×65毫米。

The Recognition

About the A' Design Award 银奖

Linhu Queshe Green Tea 茶叶包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Linhu Queshe Green Tea 茶叶包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Linhu Queshe Green Tea 茶叶包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a tea packaging design. The product packaging form is different from the traditional Chinese tea packaging. The packaging is light and easy to use.
Dimensions & Packaging: 47mmX47mmX65mm
Tags: Bamboo, tea, packaging, nature, green tea
Production Technology: The product is made of aluminum, light and elegant in color.
Design Challenge: Both color and texture have experienced proofing for many times. Through close communication with manufacturers, the final product can be perfectly presented and the market feedback is good.
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: The tea originates from Yibin, Sichuan Province, known as "China Bamboo Sea ". It is famous for its bamboo production, and Linhu Queshe is also the local high-quality green tea. In order to highlight the cultural characteristics of the country of origin, the designer designed the packaging into a bamboo-festival shape, so that it saves space and reduces logistics costs when packaging transportation. When displayed, it can overlap the packaging, becoming a beautiful scenery on the shelf.
Project Duration: The project was created in December 2018 and completed in Shenzhen in March 2019, and sold in Yibin, China
Operation Flow: The packaging can be overlapped when displaying, just like walking into the bamboo forest and enjoying the breath of nature.
Team Members: Wu Xianfeng