Yipin Yellow Tea 茶叶包装 by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2021

Yipin Yellow Tea 茶叶包装

by Xianfeng Wu

A' Design Award 铁奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #123306

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yipin Yellow Tea 茶叶包装

《一品黄茶》是一款兼具装饰摆件功能的茶叶包装设计。包装采用陶瓷与金属结合的工艺，密封性优良，经久耐用，便于长期存储与反复使用。造型灵感源自守护皇家茶园的老虎、龙形古井以及蒙顶山的山石。开启包装的过程如同一场小小的探寻与发现。茶叶取用完毕后，可将盖体取下，在容器内焚香，使其转变为一只香炉。包装尺寸为110×110×21毫米。

The Recognition

About the A' Design Award 铁奖

Yipin Yellow Tea 茶叶包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Yipin Yellow Tea 茶叶包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Yipin Yellow Tea 茶叶包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a tea packaging design. The package is not just a container of the tea and at the same time, it can also be taken as a piece of artwork displayed in our life.After enjoying the tea, it can also be used by taking as a incense burner. Move the cover and ignite incense inside. At the moment, it seems enjoy the cloudy mist in the mountains.
Dimensions & Packaging: 110mmX110mmX21mm
Tags: Tiger, dragon, tea packaging, incense burner, nature
Production Technology: The product adopts the combination of ceramic and metal, good sealing, durable, suitable for long-term storage and recycling.
Design Challenge: In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: The origination of the package of the tea comes from the tiger, which guards the imperial tea garden, dragon shaped old well and Menshan stones. It has tactfully connected the geological cultural structure. It is carefree and plain and ingenious beyond description. The tiger is crouching and dragon is hidden inside, which represents that Mengding mountains is the place with lots of hidden treasures.
Project Duration: The project was created in February 2019 and completed in Shenzhen in June 2019, and sold in Chengdu, China
Operation Flow: Opening is a process of exploring the unknown, just like mining treasure, giving people surprise and expectation.
Team Members: Wu Xianfeng