设计师 Olga Takhtarova 的作品 Bel Gusto 意面包装荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2021

Bel Gusto 意面包装

设计师： Olga Takhtarova

客户: Sot F&d

包装类别A' Design Award 银奖获奖者

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设计作品

关于 Bel Gusto 意面包装

Bel Gusto 是一款以杜兰小麦制作的新鲜意面系列包装设计。包装被设计成一件自意大利寄出的邮政包裹，运用了邮票、邮戳、意大利历史名胜的手绘插画以及仿牛皮纸质感等元素。包装设有透视开窗，让消费者在购买前即可看到盒内的意面。同一饱和度与明度的彩色条纹用于区分系列中不同形状的意面。包装采用 PET 薄膜印刷，并施以局部上光工艺。

荣誉认可

关于A' Design Award 银奖

Bel Gusto 意面包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Bel Gusto 意面包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Bel Gusto 意面包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
尺寸与包装: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
标签: packaging, pasta, Italy, food
生产技术: PET film. Сolor CMYK, PANTONE. Selective varnish
设计挑战: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
研究: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
灵感: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
项目周期: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
操作流程: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.