La Boutique Jzn 糕点店室内设计 by Millton Yu is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 室内空间与展览设计 Competition Category.

铜室内· 2021

La Boutique Jzn 糕点店室内设计

by Millton Yu

Client: M. INTERIOR DESIGN Co., LTD

A' Design Award 铜奖 Winner in 室内 Category

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Colors

The Design

About La Boutique Jzn 糕点店室内设计

La Boutique Jzn 是位于台湾台北的一间糕点店室内设计,于2019年11月竣工。这处68平方米的空间以当代手法呈现百年糕饼品牌。哑光金粉色取代了传统喜庆的胭脂色调,赋予店面柔和沉静的气质。方与圆的形态作为品牌符号,反复出现于中式花格窗棂、天花造型、弧形柜台边缘、藤编柜门与椅背,以及嵌入地面的金属线条之中。

The Recognition

About the A' Design Award 铜奖

La Boutique Jzn 糕点店室内设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计La Boutique Jzn 糕点店室内设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。La Boutique Jzn 糕点店室内设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
Dimensions & Packaging: The project is 68 square meter.
Tags: Commercial, Shop, Interior Design, Space, Food
Production Technology: To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
Design Challenge: The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
Research: The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
Inspiration: While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
Project Duration: The project finished in November 2019 in Taipei, Taiwan.
Operation Flow: When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
Team Members: Designer: Millton Yu
Image Credits: Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.