Xu Chen and Rong Zhang 的作品 Dodoshine 品牌识别

设计师 Xu Chen and Rong Zhang 的作品 Dodoshine 品牌识别荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2021

Dodoshine 品牌识别

设计师： Xu Chen and Rong Zhang

客户: Dodoshine

平面类别A' Design Award 铜奖获奖者

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验证 #123740 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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关于 Dodoshine 品牌识别

Dodoshine 是为一个采用紫外线杀菌技术的家电品牌打造的品牌识别系统。该名称源自中国人将物品置于阳光下暴晒杀菌的生活习惯,这一习惯既与健康的生活方式相关,也与紫外线技术相呼应。标志字体以粗壮的无衬线字体为基础,并加入了时尚品牌常用的衬线细节。这一组合赋予品牌阳光明媚而略带时尚感的形象。该标志字体可印制于产品及营销物料之上,最小尺寸为34毫米×10毫米。

荣誉认可

关于A' Design Award 铜奖

Dodoshine 品牌识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Dodoshine 品牌识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Dodoshine 品牌识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
尺寸与包装: It can be print on the minimal size at 34mm x 10mm.
标签: logo, shine, logotype, typeface, font
生产技术: It can be print on the product or marketing material.
设计挑战: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
研究: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
灵感: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
项目周期: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
操作流程: People can see and read it. And then they can understand the meaning of the logo.
团队成员: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu