Zhenshiming 眼罩 by Bo Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2021

Zhenshiming 眼罩

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

A' Design Award 铜奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #123744

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhenshiming 眼罩

这是一款眼罩产品的包装设计。大写字母E是中国视力表的常见形式，消费者对其十分熟悉。设计将字母E转化为一张笑脸，并以一笔勾勒出英文单词"eye"的造型。两件产品既可组合成一件完整的视觉作品，也能各自独立存在。包装盒打开后，侧面呈现出一张完整的视力表，这一形式为消费者所熟知，还可用于简单的视力测试，让产品更具趣味性。

The Recognition

About the A' Design Award 铜奖

Zhenshiming 眼罩是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Zhenshiming 眼罩将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Zhenshiming 眼罩出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a product of eye mask. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. The letter E is transformed into a smiling face, and the shape of English word “eye” is outlined with a stroke. The two products form a complete visual work and exist separately. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.The word “eye” in the “eye mask” is designed into a owl’s face. The red "eye" represents youth and vitality, and the blue ones represents maturity and steadiness.
Dimensions & Packaging: 135mm×105mm×28mm
Tags: Interesting,Concise,
Production Technology: The material is white cardboard
Design Challenge: The connection of lines in two product pictures in the printing process. And harmonious cooperation between product box cover and inner box.
Inspiration: The function of the product is to protect eyes and relieve eye fatigue.Young women are the main consumers. According to the consumer groups, the series packaging is divided into youth type and adult type, which are expressed in simple and interesting visual form. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. Using “E” as the main visual elements not only echoes the product characteristics but also increases the interest.
Project Duration: The project started in October 2020 in Beijing and finished in November 2020 in Beijing
Operation Flow: This is a product of eye mask. The function of the product is to protect eyes and relieve eye fatigue, and bring a healthy and comfortable experience. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.