Kong-Ke Museum 视觉识别系统 by Googoods is a highly esteemed winner of the very prestigious 2021 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.

铁平面· 2021

Kong-Ke Museum 视觉识别系统

by Googoods

Client: Googoods

A' Design Award 铁奖 Winner in 平面 Category

9,807

Verified Award Winner

Verify Award Status for #123804

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kong-Ke Museum 视觉识别系统

「工客museum」是位于台湾台中的一处展览空间的视觉识别设计，该空间同时也是建筑工人的休憩站。标志以短促的笔画构成文字，刻意保留未完成的状态。这种未完成的形态呼应了工地现场的过渡性氛围。导视系统采用现场就地取材的材料，如模板、废木料、圆锯片与塑胶水管。装满水泥的油漆桶、水管、PC浪板与手套则用于标示空间中的各个位置。海报以丝网印刷方式印制于水泥袋包装纸上。

The Recognition

About the A' Design Award 铁奖

Kong-Ke Museum 视觉识别系统是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Kong-Ke Museum 视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Kong-Ke Museum 视觉识别系统因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using existing materials is a great feature of the workers. The guidance system uses material elements that are often found at the construction site: formwork, excess scrap wood, circular saw blades, and plastic water pipes... to form a layout plan. Paint buckets filled with cement, water pipes, polycarbonate wave boards and gloves: this matching element commonly found in various construction sites constitutes a device that guides the position in the space. The poster uses cement bag packaging for screen printing as a visual expression.
Dimensions & Packaging: Various dimensions according to the necessities on-site.
Tags: Design, googoods, Graphic, Branding
Production Technology: Formwork, Excess Scrap Wood, Circular Saw Blades,
Paint Buckets, Cement, Water Pipes, Polycarbonate Wave Board, Gloves, Cement Bag Packaging
Design Challenge: In-depth understanding of the work culture. And using existing materials of the workers.
Research: The Research objective was to learn and understand the brand's spirit and essence.
Inspiration: Kong-Ke Museum is a new-style exhibition venue combined with a work station for workers to rest in Taichung. The logo of Kong-Ke Museum expresses the unfinished form of characters with short strokes. The concept comes from the feeling that the construction site gives people a sense of incompleteness and transition. Through communication with the public and their participation, the whole picture of the museum will be completed.
Project Duration: The project started in June 2019 and was completed in November 2019 in Taichung, Taiwan.
Operation Flow: Kong-Ke Museum is a new-style exhibition venue combined with a work station for workers to rest.
Team Members: Art Director : Chihong Chuang
Graphic Design : Weichi Pai
Project Manager : Iju Lin
Image Credits: googoods