Qin 海报系列

设计师： Kaidi Mao

客户: Kaidi Mao

平面类别A' Design Award 铜奖获奖者

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关于 Qin 海报系列

《沁》是一组以数字媒介重新诠释中国山水画传统的海报系列。"沁"取自中文中渗透、浸润之意,字形由"水"与"心"两部分构成。作品以摄影影像为起点,继而借助 Photoshop、Cinema 4D 与 Procreate 等数字工具进行再创作。该系列提供两种尺寸,既可印刷呈现,亦可于屏幕上展示,适用于画廊空间或家居环境。其创作意图在于向国际观众传达道家的自然观。

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关于A' Design Award 铜奖

Qin 海报系列是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Qin 海报系列将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Qin 海报系列出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Kaidi Mao's examination of the aesthetic and intellectual tradition of Chinese landscape painting has enabled him to understand the connection between classical Chinese painters and their natural environments. To explore such painting's relationship to nature in a contemporary context, Mao has used today's technology to produce digital images inspired by the traditions of China.
尺寸与包装: There are two sizes for this poster series: 24 inches x 36 inches, and 24 inches x 30 inches
标签: Art, poster, Taoism, culture, landscape, painting
生产技术: The initial images are from photography, then digitally created using tools like Photoshop, Cinema 4D and Procreate.
设计挑战: The biggest challenge of this project is to visually communicate this East Asian worldview to international viewer, especially under the current political environment.
研究: This project is a pictorial reinterpretation of Chinese painters' use of nature to communicate the Taoist notion that the whole planet is permeated by invisible Tao, "the Way of the cosmos, which is evident in nature." Mao has titled this project Qin. Qin, comes from the Chinese word, which means "to permeate", "to seep into". This project allows different cultures, concepts and methods to seep together. The character Qin consists of two parts: the left represents water, and the right represents the heart. Heart can be interpreted as the depth of one's feelings, and when combined with water, expresses something that comes from one's innermost being. Qin explores the aesthetic depth with which Chinese culture responds to, reveres, and honors the natural environment by reexamining pictorial traditions using contemporary digital image production. It also serves as an expression of the connection felt by a producer of such imagery with the underlying concept of Tao that inexpressibly permeates universal being in the Chinese tradition.
灵感: As a designer from China living in the United States, I have sought to integrate my training in contemporary design with my personal and cultural identity. This has come through an examination of different media and technological approaches. This process has led me to a series of digitally produced design pieces that examine my own Chinese pictorial tradition. These works have also allowed me an alternative approach to understanding The Natural within my practice.
项目周期: The project started in September 2019, finished in May 2020 in Los Angeles.
操作流程: These posters/graphic arts can be displayed physically and digitally, in a gallery setting or in a home setting.