金 建筑 · 2022
37 Interactive Entertainment HQ 高层办公建筑
by Guowei Zhang
- A' Design Award 金奖 2022 in 建筑
- CLIENT: 37 Interactive Entertainment
- Estimated Number of Design Views: 38,618
- Verification code 53A34B145D · Verify this award
Colors
About 37 Interactive Entertainment HQ 高层办公建筑
37互娱总部大楼是位于中国的一座高层总部办公建筑。设计在平面与立面中均采用模块化手法，在保证工程品质的同时缩短了施工周期、降低了建造成本。办公模块、会议模块与活动模块被布置于标准矩形空间之内，其数量与位置可在标准层中灵活调整。模块化幕墙系统回应了岭南地区的气候特征：东侧遮阳单元的排布较西侧更为密集，从而在保留自然采光的同时，减少太阳辐射得热与能源消耗。
About the A' Design Award 金奖
37 Interactive Entertainment HQ 高层办公建筑是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计37 Interactive Entertainment HQ 高层办公建筑将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。37 Interactive Entertainment HQ 高层办公建筑激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
Press Kit
- Unique Properties
- 37 Interactive Entertainment Global HQ’ s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. It is a innovative move for high-rise building design and construction, and also the inevitable trend for the industry in the future.
- Dimensions & Packaging
- Size of unit or building:88974㎡
Project size:6427㎡ - Tags
- High-rise, Office, Headquarter, Mix-used
- Production Technology
- In order to adapt to climate of the Lingnan region in China, GWP has designed a modular façade system on the exterior of the building. Different combinations of modules form the most reasonable shading pattern that is denser on the east side than the west, which guarantees sufficient natural lighting while reduces solar radiation and controls energy usage efficiently. Density variation also creates graceful effects on the building facades, endowing aesthetic charm while enhancing the building’s energy performance.
- Design Challenge
- This project needs to balance the architectural form and the usage efficiency required by the HQ employees. There are a series of challenges to be addressed for the core MEP systems such as HVAC and elevator.
37 Interactive Entertainment Global HQ’s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. - Research
- Based off sincere respect to and in-depth interpretation of 37 Interactive Entertainment’s corporate culture, GWP team brings resonance between the core architectural concept of the project and the culture of 37 Interactive Entertainment by creating an exterior curtain wall system both recognizable and functional to bear the core value of the corporate.
It will be another successful example where the corporate and the designer refresh the public recognition of fun-loving hearts and creativity - Inspiration
- Rooted in and extended from the corporate’ s cultural connotation, the concept of home for fun loving hearts where joy is created integrates and balances the architectural form, spatial experiences, and factors including ventilation, lighting, We hope that the design can bring its users joyful spatial perception, spiritual inspiration, and sense of belonging to their workplace and life in general.
- Project Duration
- Desiged in July 2020 China
- Operation Flow
- To meet the need for spatial flexibility of the corporate and make it possible to switch between functions irregularly, GWP has designed Office modules, conference modules, event modules and more others are formulated within a standard rectangular box space. Public event modules can be connected by stairs through lower and upper levels per requirements. Numbers and locations of each type of modules can be adjusted for different scenarios on typical floors. Different room are further refined in the office module, in order to meet different needs for customized functions and free combinations.
- Patents
- patented. Patent No:ZL 2020 3 0523975. 9
Patent Holder: Guowei Zhang
Year:2020
Jurisdiction: China National Intellectual Property Administration - Image Credits
- GWP Architects
