Smartmoov 品牌形象 by Ricardo Filipe Lopes da Silva

Smartmoov 品牌形象 by Ricardo Filipe Lopes da Silva is a highly esteemed winner of the very prestigious 2023 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.

铁平面· 2023

Smartmoov 品牌形象

by Ricardo Filipe Lopes da Silva

Client: Smartmoov

A' Design Award 铁奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #126213

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Smartmoov 品牌形象

这一商业模式的核心优势在于其移动性与业务定制化。创业者可以将其业务调整为更加灵活、便捷的移动式解决方案，从而提升业务在市场中的覆盖范围。该品牌通过统一连贯的视觉系统，以动感而富有未来感的方式呈现这些价值理念，旨在激励并启发目标受众。

The Recognition

About the A' Design Award 铁奖

Smartmoov 品牌形象是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Smartmoov 品牌形象将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Smartmoov 品牌形象因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Dimensions & Packaging: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Tags: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Production Technology: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Design Challenge: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Research: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Inspiration: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Project Duration: August 2019 to November 2019 in Curitiba, Brazil
Operation Flow: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.