设计师 Jin Zhang 的作品 Ying Hua Qing Su 礼盒包装荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2022

Ying Hua Qing Su 礼盒包装

设计师： Jin Zhang

客户: Ying Hua Qing Su

包装类别A' Design Award 铜奖获奖者

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设计作品

关于 Ying Hua Qing Su 礼盒包装

礼盒正面铺满樱花，与武汉地标建筑搭配，表现出春天的生命力和地方特色；含情书的燕子赋予画面浪漫情感；上世纪90年代的人物增添了复古感，凸显了品牌百年匠艺的特点；内盒设计可以巧妙的折叠成为樱花形状，与湖蓝色底盒相配，形成“镜湖落樱”之美。

荣誉认可

关于A' Design Award 铜奖

Ying Hua Qing Su 礼盒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Ying Hua Qing Su 礼盒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Ying Hua Qing Su 礼盒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
尺寸与包装: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
标签: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
生产技术: Coated paper with gray board, hot Blue Gold
设计挑战: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
研究: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
灵感: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
项目周期: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
操作流程: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
团队成员: Designer:Jin Zhang
Illustrator:Ru Jun