设计师 Yeqin Chen 的作品 Souldar Cracker 零食包装荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2022

Souldar Cracker 零食包装

设计师： Yeqin Chen

客户: Dali Foods Group

包装类别A' Design Award 铜奖获奖者

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验证 #126515 的获奖状态

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色彩

设计作品

关于 Souldar Cracker 零食包装

Souldar Cracker 是一款巧克力风味苏打饼干零食的包装设计。产品被置于视觉构图的中心位置。左侧以清晰的版式将饼干按不同的远近距离排布，在有限的画面空间内拓展出纵深感。巧克力酱如雨点般自包装顶部倾泻而下，将静态的画面转化为富有动感的场景。设计以棕色为主色调，传达产品的风味特征。外盒采用象牙卡纸制作，部分元素采用烫金工艺印制。盒内每片饼干均单独包装。

荣誉认可

关于A' Design Award 铜奖

Souldar Cracker 零食包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Souldar Cracker 零食包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Souldar Cracker 零食包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
尺寸与包装: Size: 210(L)*150(W)*50(H) mm
标签: Chocolates, soda cracker, snacks, Packaging Design, Branding
生产技术: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
设计挑战: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
研究: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
灵感: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
项目周期: The project started in May 2020 and completed on July 2020, Shantou.
操作流程: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
专利: Copyrights belong to Dali Foods Group, 2020.
团队成员: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
图片版权: Yeqin Chen