Raageshwari Kandaswamy 的作品 Jalebi 品牌形象设计

设计师 Raageshwari Kandaswamy 的作品 Jalebi 品牌形象设计荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2022

Jalebi 品牌形象设计

设计师： Raageshwari Kandaswamy

客户: MIT Institute of Design

平面类别A' Design Award 铁奖获奖者

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色彩

设计作品

关于 Jalebi 品牌形象设计

Jalebi 是为一个当代冰淇淋品牌打造的品牌形象。该冰淇淋的口味以印度传统甜点为灵感来源。视觉风格取材于街头小贩用报纸包裹甜品与小食的场景。标志的造型源自字母 J 以及"jalebi"(印式糖耳朵)特有的螺旋线条。字体、色彩与对比的运用,赋予整体形象既亲切熟悉又不失现代感的气质。该形象系统应用于杯子、菜单卡、手提袋和口罩等载体,呈现统一协调的视觉效果。菜单卡采用分层结构设计,最外层为半透明纸张,寓意多元文化的交融。

荣誉认可

关于A' Design Award 铁奖

Jalebi 品牌形象设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Jalebi 品牌形象设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Jalebi 品牌形象设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
尺寸与包装: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
标签: Brand Identity, Logo, Identity Design, Ice cream
生产技术: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
设计挑战: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
研究: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
灵感: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
项目周期: The project started in September 15 as a part of college project and finished in October 3rd.
操作流程: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.