Lab Future Construction 活动视觉识别 by Yu-Chi Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.
银平面· 2022
Lab Future Construction 活动视觉识别
by Yu-Chi Chen
Client: Department of Visual Communication Design, YunTech
A' Design Award 银奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #126766The Design
About Lab Future Construction 活动视觉识别
《实验室未来建构》是为台湾一场设计展览打造的活动视觉识别系统。该识别系统以一种名为「后如文」的全新书写文字为基础。后如文的发展过程,是以外星观察者的视角,重新解构并重组既有的符号、标志与记号。其字体形态融合了腓尼基文与柏柏尔文的字构逻辑,并采用注音符号进行拼写。版面编排参照苏美楔形文字的书写方式,因此文字以底部对齐排列。此识别系统延伸应用于展场空间、网站与展览专刊之中。
The Recognition
About the A' Design Award 银奖
Lab Future Construction 活动视觉识别是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Lab Future Construction 活动视觉识别将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Lab Future Construction 活动视觉识别是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lab Future Construction explores and discusses the imaginative possibilities that will be manifested through construction. The exhibition has been constructed by curators, creators, different works, and visitors and focuses on the conversation between visitors and exhibition rooms. This abandons the idea of a one-way narrative through which information is fed to visitors. The exhibition transforms the differences between visitors and exhibition rooms. The transformed differences entail diversity in perspectives and various possibilities, which are advantages that can be used to further help construct this project’s new language.
- Dimensions & Packaging
- Designers extended the concept to the exhibition venue, website, and catalog. Continuation of the spirit of LFC. Circulation, Co-construction and Constructing are the concepts of the exhibition. With the design of more entrances and exits, more people can be absorbed. It also expresses the spirit that communicates with each other regardless of region. As to online, added the participatory design.
- Tags
- possibility, construction, communication, outer space, sign, symbol, language
- Production Technology
- The creators explored the civilizations of the universe from the perspective of an alien observer, by reconstructing the current notes, signs, and symbols to develop a new language called Hou-Ru Wen, which will be used to communicate with other planets in outer space.
- Design Challenge
- This time the theme is related to the text language system, any language system is a complex and rigorous logical composition. At that time, thinking about what form to interpret the language of the universe and what rules to make, is the most difficult part. Through the understanding and observation of the origin Earth's text, the unknown symbols on the slate are translated into design language sinks, which develop the Hou-Ru wen language that appears.
- Research
- In terms of the visual elements, the construction of Hou-Ru Wen mixes the word structures of Phoenician and Berber and uses Mandarin phonetic symbols as the spelling method for phonograms. The overall design referred to the layout of Sumer’s cuneiforms so that the writings are aligned with the bottom, which was also applied to all the visual identities.
- Inspiration
- With the development of the global network, the distances and languages on Earth are no longer barriers as to communication with outer space. Therefore, the next subject established will be communication from the outer space. The creators explored the civilizations of the universe from the perspective of an alien observer, by reconstructing the current notes, signs, and symbols to develop a new language called Hou-Ru wen, which will be used to communicate with other planets in outer space.
- Project Duration
- The project started in January 2021 in Taiwan and finished in May 2021 in Taiwan, and was exhibited in Taiwan in May 2021.
- Operation Flow
- With the appeal of dialogue, the designers reconstructed the current notes, symbols and signs to develop a new language called Hou-Ru wen, which will be used to communicate with other planets in outer space. Each character of Hou-Ru wen has a corresponding sound, which can be converted into a message. Viewers can create their own text board through the electronic input. It can also translate and interpret other people's text boards. While browsing and constructing each other, it is also like digging out pieces of information from the earth.
- Team Members
- Yu-Chi Chen
Shuo-Ci Wang
Jing-Win Xu - Image Credits
- Image #1: Photographer Zuo-Heng Goon. Image #2: Photographer Zuo-Heng Goon. Image #3: Photographer Zuo-Heng Goon. Image #4: Photographer Zuo-Heng Goon.
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3
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