Ten Thousand to One Exhibition 展览视觉识别系统 by Poovakorn Watcharaphongphiphat

Ten Thousand to One Exhibition 展览视觉识别系统 by Poovakorn Watcharaphongphiphat is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2022

Ten Thousand to One Exhibition 展览视觉识别系统

by Poovakorn Watcharaphongphiphat

Client: Mahidol University International College

A' Design Award 铜奖 Winner in 平面 Category

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Verified Award Winner

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Colors

The Design

About Ten Thousand to One Exhibition 展览视觉识别系统

《万里挑一》是玛希隆大学国际学院传播设计专业毕业生毕业设计展的视觉识别系统。该识别系统运用插画、色彩与核心图形元素将所有展出作品串联起来，为观展者营造出亲切而富有启发性的氛围。这套设计系统应用于印刷与线上出版物、海报、字体排印、动画短片、用于导视的环境图形、舞台设计，以及活动手册、礼品与纪念品等。

The Recognition

About the A' Design Award 铜奖

Ten Thousand to One Exhibition 展览视觉识别系统是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Ten Thousand to One Exhibition 展览视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Ten Thousand to One Exhibition 展览视觉识别系统出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ten Thousand To One is an exhibition showcasing thesis projects created by seniors of the Communication Design Program at Mahidol University International College. To integrate the visual identity, a series of materials and publications are created with Ten Thousand To One visual identity. Designers designed a set of visual identity concepts through the use of illustration, color, and exhibition's key graphics to connect all projects together and at the same time, create a friendly and inspired atmosphere for visitors.
Dimensions & Packaging: Siam Center exhibition space, 120 m x 110 m
Tags: Graphics, Illustration, Visual Communication Design, Event, Exhibition Display
Production Technology: Integration of various media and applications are used to create the exhibition promotional materials for the projects' displays including on and offline publications, identity system, poster designs, promotional virals, animated clips, typography designs, environmental graphic design for way finding system and stage design, along with the event's booklet, gift, and souvenir design.
Design Challenge: The visual representation, identity, of the exhibition must cohesively project unique characteristics of various types of displayed design works. In addition, the exhibition’s visual identity should not only be flexible enough for designers to apply to the visual identity of all promotional material media and application, but also should visually communicate the theme of the exhibition to visitors from the non-design field.
Research: The aim of this research is to come up with the design of the visual identity for the exhibition which will be transformed to key graphics linking all displayed works together through exhibition event promotional material, application, and media. The process started with the review of all works that will be displayed in the exhibition event. Then the assigned designers, creative team, came up with the theme of the exhibition covering all shared fundamental steps of the “design process” for the creation of final design works in the exhibition. For the design process using here, thousands and thousands of possible ideas were generated, then edited and revised down through a series of critique sessions which acted as a filter for the best, only one, final design work. This concept led to the theme of the exhibition and got transformed through the event’s identity, key visual, and promotional material including on and offline publications, identity system, poster designs, promotional virals, animated clips, typography designs, environmental graphic design for way finding system and stage design, along with the event's booklet, gift, and souvenir design.
Inspiration: Ten Thousand To One is taken from the design process involving the search for ideas visual, research, in-depth study as well as analysis, and then filtering those ideas into the best one that is thoroughly executed as design products that are not only solve identified problems, but also practical and beneficial to users and society as a whole.
Project Duration: The project started in September 2019 with the research and design development and finished in August 2020 as an exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.
Operation Flow: Group of assigned designers created an event visual identity that not only captures unique characteristics of projects shown in the exhibition, but also projects a friendly and inspired atmosphere for visitors.

The goal is to make visitors feel inspired with all creative works surrounding them while they are walking through the exhibition displays. With the hope to create visual, graphic design, appreciation among them.
Team Members: Graphic designer :Poovakorn Watcharaphongphiphat
Graphic designer :Supawadee Pankongka
Graphic designer :Yasinee Sriworawiang.